The Challenge

The detection of breast cancer in its early stages is crucial for patient survival.  Breast Cancer is the most common cancer in women worldwide, with nearly 1.7 million new cases diagnosed every year.

In 2017, it's estimated that about 30% of newly diagnosed cancer in women will be breast cancer.

As of March 2017, there are more than 3.1 million women with a history of breast cancer in the U.S. This includes women currently being treated and women who have finished treatment.

The early signs for breast cancer, in most cases are visible, and can be tracked.

The common methods are manual exam or annual mammography medical checkup. However, unfortunately, women dismissed these early signs or not accessible for mammography machine (efficient in reducing mortality in only 20%).


The Solution

Pink of View is an Israeli-based medical startup which developed a unique and ground breaking cloud based mobile application, enabling women to identify breast cancer at the early critical stages of the disease.

Our mobile application supports all types of mobile operating systems (iOS, Android, etc.) thus ensuring high penetration rate to all populations worldwide (both in emerging and developed countries).

The application provides an initial diagnosis of the disease including a probability/likelihood score reflecting the individual’s chance of getting ill.